Social Media Marketing Interview

Ben Matthews is a member of the online PR team at Hotwire – one of the first companies to recognise the marketing potential of social media. In this interview he discusses the social media explosion, niche social networks and the need for quality news content on the net. He reveals that marketing online is no [...]

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T minus 2 days: Cue frantic screeching and general panic

Do you  have your mobile with you? You can now be a journalist. Did a news article tickle your fancy? Digg it and you can influence the news headlines. Have you posted photos on your Facebook profile? Then you have waived your right to privacy. Social Media is the buzzword for 2009. I can’t open up [...]

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Google Latitude

Be afraid… be very afraid… Facebook made it possible for hordes of people to browse your drunken mug shots from the night before. Twitter allowed them to read a running commentary of your trips to ASDA. Now Google is providing live satellite tracking of your every move. It’s like being tagged, but you don’t even [...]

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Enough already?

Before I start, I just want to say that researching social media does nothing for my desire to be sociable! That said we have 2 weeks to create an amazing presentation and sell it to the rest of the group, so I might wait a fortnight before I crawl under a rock and unsubscribe from [...]

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Superbowl T(w)itter

Hi all, This started just as a comment but was getting a bit messy, so I thought I’d tidy it up and submit it properly, but really it’s more of a comment plus – to Mary’s Music, Marketing and Web 2.0 I just stumbled across this blog, these guys did a bit of Twitter research during the [...]

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